Advertising, it when you see a product being promoted on media. Advertising is the promotion of products and services that are being offered. If there was no such thing as Advertisement there wouldn't be a single company that would grow in our world that is full off competition.
There has been debate on the positive and negative effects of advertisement on the society:
Advertising is a mass marketing
technique. Assorted techniques are used for advertising which persuades the
consumers that why they need the product which is being advertised. They focus
more on the benefits, which consumer will get from that product, rather than
the product itself. Through advertising, products can be known to public
easily. They can decide which product they need and why. Thus increasing the
consumption and as a result also increasing the demand of the product.
Advertising can also be used to generate
awareness among public that which product they use and to which product they
can say no. It can also be used to educate people about certain diseases or
danger (example: - AIDS, TB, viral diseases, etc.). Even the backward people
are now aware of many diseases and their problems. And all these credits goes
to proper advertising.
Advertising can also be used to
inform public about social events like concerts and performances. Charities can
use media to advertise about the illnesses and encourage people for donations.


There are also various blames
that advertising is causing negative social impact on lives. Even if
advertising has good impacts on society, it can be ruled out that is has
bad impact too. It plays with the emotions of the public and encourages
them to think that buying are the activities of life. Advertising
posters of modern films, where sexuality is shown much than the actual theme of
the movie, can divert the society a lot. Materialism is being much glorified
through advertisements, which can again have dangerous consequences Society is
becoming ignorant towards social or world issues because we are too obsessed to
satisfy our newly created needs. We want to earn more and more money so that we
can buy happiness in forms of products, being advertised as they can bring all
the happiness in our lives. We are starving for material goals, because we
always just want to have more.
Products which are heavily
advertised are expensive due to the cost spent on advertising. It is true that
advertising increases consumption, but its also true that the more we consume,
the more we destroy the environment, because if demand increases production
also increases. Thus the need of raw materials also increases.
"We can say that advertising has positive as well as
negative impact on society. The balance, of what is necessary and what really
not needed should be focused more." - Antora Dutta
SOURCES:
http://www.theceoinsights.com/joomla/index.php?option=com_content&view=article&id=154:advertising-its-impact-on-society&catid=54:articles&Itemid=58 (Retrieved 09/28)
Pictures used are not mine