Adobe Bridge: To use or not?

Adobe. Adobe has been the most used software of multimedia arts practitioners. There are many Adobe softwares today like Photoshop (used in editing photos), After Effects (creating videos with special effects), Premiere (purely for editing videos), Illustrator (usually for graphic design), Flash (used in making animations) and more. The question is what software connects them to each other? Well what other bridge would you need other than Adobe Bridge? The software that bridges it all.

It depends on the user if he/she will use bridge to bring your works to other countries of this world. You’re lucky with Bridge since this software is used in organizing everything, You can rate things that can help you find your files easier and fast but it has its downs. Using bridge requires a lot of ram. If your computer/laptop does not have enough RAM It probably would take a while for Bridge to load up. 

Now we go to the question: To use it or not? My answer would be that it depends on the user. The interface of bridge is still confusing for me. 

The People's change through Advertising

The primary function of advertising is to get people to buy something.Understanding how advertising influences people is an exercise in understanding how persuasion techniques are used in advertising to trigger buying decisions. Persuasion techniques can be either rational, irrational or a combination of both.

Advertising has a number of levels it works at:

1. It reaches a greater and wider audience - therefore accessing a greater and wider audience/ 'public 'need'' - if one person has a need, there are sure to be more.

2. It addresses a recognized need in such as way as to make people feel the answer to their problem lies in the product.

3. The methodology of the advertising is done in a way that appeals to the target audience. It ticks all their boxes in terms of needs/wants, thereby it has an influence on tilting their attention towards the product.

4. If the methodology also has a sense of humor or comic element about it - it makes people feel happy - people are more likely to do/buy things that make them feel happy/smile.

5. If it's a good product, then word of mouth 'advertising' adds to the advertising that it published/broadcast and therefore gives a higher profile to the product than that of its competitors.

http://smallbusiness.chron.com/positive-effects-advertising-24688.html

Advertising and Society: The effect of one thing to the other.

Advertising, it when you see a product being promoted on media. Advertising is the promotion of products and services that are being offered. If there was no such thing as Advertisement there wouldn't be a single company that would grow in our world that is full off competition. 

There has been debate on the positive and negative effects of advertisement on the society:

Advertising is a mass marketing technique. Assorted techniques are used for advertising which persuades the consumers that why they need the product which is being advertised. They focus more on the benefits, which consumer will get from that product, rather than the product itself. Through advertising, products can be known to public easily. They can decide which product they need and why. Thus increasing the consumption and as a result also increasing the demand of the product.

Advertising can also be used to generate awareness among public that which product they use and to which product they can say no. It can also be used to educate people about certain diseases or danger (example: - AIDS, TB, viral diseases, etc.). Even the backward people are now aware of many diseases and their problems. And all these credits goes to proper advertising. 

Advertising can also be used to inform public about social events like concerts and performances. Charities can use media to advertise about the illnesses and encourage people for donations. 

There are also various blames that advertising is causing negative social impact on lives. Even if advertising has good impacts on society, it can be ruled out that is has bad impact too. It plays with the emotions of the public and encourages them to think that buying are the activities of life. Advertising posters of modern films, where sexuality is shown much than the actual theme of the movie, can divert the society a lot. Materialism is being much glorified through advertisements, which can again have dangerous consequences Society is becoming ignorant towards social or world issues because we are too obsessed to satisfy our newly created needs. We want to earn more and more money so that we can buy happiness in forms of products, being advertised as they can bring all the happiness in our lives. We are starving for material goals, because we always just want to have more.

Products which are heavily advertised are expensive due to the cost spent on advertising. It is true that advertising increases consumption, but its also true that the more we consume, the more we destroy the environment, because if demand increases production also increases. Thus the need of raw materials also increases.

"We can say that advertising has positive as well as negative impact on society. The balance, of what is necessary and what really not needed should be focused more." - Antora Dutta

SOURCES:

http://www.theceoinsights.com/joomla/index.php?option=com_content&view=article&id=154:advertising-its-impact-on-society&catid=54:articles&Itemid=58 (Retrieved 09/28)

Pictures used are not mine

An Interview with Sir Zaldy Arceo.

On July 9, 2014. Me and my group "BeesNest Productions" had our interview with Sir Zaldy Arceo of Zaldy Arceo Photography Studio. Interviewed by fellow groupmate Bob Alger, we managed to gather a whole lot of information on his field: Photography.

He talked about the important things that every aspiring photographer needs to know like the basics, customer satisfaction and qualities of a photographer. My own insight for this experience is: What I’ve learned during this experience with Mr. Arceo is that in Photography you have to concentrate and as Mr. Arceo says “It’s because we are a creative god and that creative god is very creative” meaning in my opinions is that concentration is one key of getting a good and creative shot. That means that if you want to be a photographer it is best to improve your concentration and focus to be better at taking shots that will very much satisfy your customer. 

 

The Emergence and Development of Multimedia in the Philippines

What is life like in the Philippines before Multimedia came around and made things more interesting? The way of getting info was through a newspaper. Newspaper would be considered "Multimedia" since it has more than one element as it contains text and images.

Newspapers are the oldest form of communication the early Filipinos used to spread the word to thousands and since then the multimedia industry grew and grew. When the foreigners left  the Filipinos were able to give way information when ever they want. The top three known newspapers of the country is the Manila Bulletin, The Philippine Daily Inquirer and Philippine Star. All of which provide daily news and information for the Filipinos.

Now moving on to mobile phones. When did mobile phones get released here at the Philippines? It was way back at the 1960's and it was Motorola Philippines who released it. As of today the Philippines is known to be the "Text Capital" of the world and is provided by three major networks: Smart and Globe Telecommunications and Sun Cellular

How about television? When did that came around to the Filipino people? TV was introduced by the brother of former president Elpidio Quirino. Up till Marcos' regime networks were popping up side to side until they were shut down during Marcos' reign. After Marcos term was over, as of 1986 the television industry came back and so did the networks. As of 2010, shows are in a more higher definition. Networks like ABS-CBN and GMA fight for the people's views and favor.

The internet first came around in the Philippines at the year 1994 and has since been developing. As of 2010 there are over 29.8 million Filipino internet users. The internet has made communicating very easier. Back then people would go to the post office to have their mailed delivered, but now it is done at a few push of buttons with email and chat. The internet reqally has an effect on the Philippines' economy.

The Philippines' Multimedia Industry since then has been growing really fast nonstop. Widely used at home, school and businesses. It has expanded the communication to greater lengths and helping to change the world in to a much more modern one.

Sources:

http://educaidevents.com/media-2/media/ (Retrieved: 07/14/2014)

http://globalentrepreneurshipweek.ph/the-philippine-star-supports-global-entrepreneurship-week/ (Retrieved: 07/14/2014)

sites.google.com/a/upou.edu.ph/mms-100-final-project-topic-2-old-news-new-news/home-page-1/Newspaper-in-the-Philippines/The-current-status-of-the-newspaper-industry (Retrieved: 07/14/2014)

http://activelifetrio.blogspot.com/2012/03/interview-with-sports-writer-his-untold.html (Retrieved: 07/14/2014)

Multimedia Business: DMAZING PHOTOGRAPHY

If I were to one day build my Multimedia related business, It would be a Photography studio. Since I was a child I've always been interested with photography. Photography is one of the reasons in my taking up of the Multimedia Arts program. 

Here is a photo of me and my camera. 

Credits to Riciel Monserata.

I hope to inspire others to become photographers with my work. Photography is not just for past time and for relaxing, its way more than just that. A quote from Anne Geddes (1956). "The best images are the ones that retain their strength and impact over the years regardless of how many times it is viewed". In my opinion, she meant that photography is art, art like those old paintings from the previous centuries that even up to now our at Museums and continues to awe the crowd no matter how time changes. 

I will continue to improve my skills and hope to one day put up my own photography studio and naming it The DMAZING PHOTOGRAPHY STUDIO. Why DMAZING? From DMA the initials of my first,middle and last name and -AZING from the word "amazing" because I one day want to make photographs that will have emotion and impact that no one would get tired of viewing it no matter how many times they've seen it. 

Sources:

http://petapixel.com/2014/03/11/50-photography-quotes-inspire/ (Posted: 03/11/2014, Added: 07/06/2014, 10:40PM)

The Philippines' Multimedia Industry

Today in the Philippines' multimedia has become very popular to the people and that almost every person or actually everyone has their own social media accounts on popular internet sites like Facebook, Twitter, etc. In it's own way our lives have become real easy with multimedia. It also a power up in our skills and to do good with it. There a lot of well known industries here in the Philippines that applies Multimedia to their work. 

Multimedia has been know to evolve faster since it is involve with technology. Many companies use Multimedia to advertise their products to the public so that products will be sold and out of the markets as soon as possible. Multimedia this days have become so popular that you could probably see it applied at commercials and advertisements for small companies. Even the billboards you pass by on the road.

IMAGE SOURCE:

http://www.koreinfotech.com/multimedia.html (06/21,11:13PM)

http://it301project1.blogspot.com/ (06/21, 11:13PM)

http://en.wikipilipinas.org/index.php/Philippine_Media_and_Entertainment (06/21, 11:15PM)